Catalyzing Talent for the Future of Work
The Craft Catalyst is a technology-led talent innovation company transforming how leaders, students, and organizations learn, grow, and connect. We blend immersive learning experiences with digital tools to build a future-ready workforce across Africa and beyond.
The Future of Work
 The Craft Catalyst is a boutique leadership and talent advisory practice helping organizations and individuals thrive in an ever-evolving world of work. Founded by a seasoned Talent Professional with two decades of experience in executive search, coaching, and experiential learning, we exist to craft turning points in people’s careers—and in the way organizations develop their people.
Trust The Process
True learning is not a passive process—it’s sparked by discomfort, shaped by reflection, and anchored in narrative. We draw on experiential learning principles, human-centered design, and catalytic insight to design journeys that leave a lasting impact.
What Grounds Us
Craft Advisory – Data-Driven Talent Consulting
We advise organisations on building thriving cultures, strong leadership pipelines, and compelling employer brands using technology and evidence. Through digital diagnostics and AI-assisted talent mapping, we help organisations future-proof their human capital strategies.
Key services:
- Succession & attrition risk modeling
- Leadership & culture audits
- Employer branding tools
- Digital talent reports
Executive Coaching
We coach with one goal in mind: transformation. Whether you’re navigating career shifts, stepping into a larger role, or seeking deeper self-awareness, our coaching journeys blend experiential techniques with purposeful reflection.
Coaching focuses may include:
- Executive presence and leadership narrative
- Transition coaching for new or emerging leaders
- Narrative-based reflection using experiential models
- Coaching as part of curated leadership journeys
CraftEX – Virtual Internships. Real Impact.
CraftEX is our flagship digital platform offering simulated and remote internships that connect students with real-world business problems. Hosted in partnership with top organizations, CraftEX uses structured challenges, professional mentorship, and AI-powered feedback to prepare learners for the demands of the modern workplace.
Key features:
- Virtual employer simulations
- Profession-specific projects (e.g., accounting, data analysis, HR)
- Guided reflection & career journals
- Internship analytics and skill dashboards
CraftThink – Research and Thought Leadership Hub
CraftThink is our content engine that powers insights and storytelling across the talent ecosystem. From interactive reports to video documentaries, we use multimedia formats and data storytelling to shift mindsets and spark dialogue.
Key outputs:
- Video podcasts & immersive case studies
- Talent research microsites
- E-publications and explainer animations
CraftQuests – Immersive Learning Reimagined
We design and deliver experiential learning quests powered by narrative-based learning, including in-person and digitally supported industry immersions. Whether it’s exploring a corporate archive or navigating ethical dilemmas, our quests activate transformation through discomfort, story, and reflection.
Key features:
- Quest mapping and tracking via our mobile platform
- Facilitator-led group sessions
- Digital journaling and milestone tracking
- Integration of ELVIS (Experience, Learning, Value, Identity, Story)
Let’s shape the future of work together
