The Craft Catalyst – Explore.Experience.Expand

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The Craft Catalyst is a technology-led talent innovation company transforming how leaders, students, and organizations learn, grow, and connect. We blend immersive learning experiences with digital tools to build a future-ready workforce across Africa and beyond.

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Who We Are

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The Craft Catalyst is a specialised leadership and talent advisory practice helping individuals and organizations thrive in the Future of Work. Founded by a seasoned Talent Professional with two decades of experience in executive search, coaching, and experiential learning, we craft turning points in people’s careers and in how organizations grow their talent.

Through our flagship solutions — CraftEd, which connects learners to global education pathways, and CraftEx, which offers practical, mentored work experiences — we bridge the gap between education and employability, empowering Africa’s emerging talent to learn, work, and lead with purpose.

What We Believe

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Real transformation doesn’t happen by chance—it’s crafted with intention.

True learning is not a passive pursuit — it’s an evolving journey that blends preparation with practice. At The Craft Catalyst, we believe transformation happens when education meets experience, and when curiosity is matched with real-world application.

Through CraftEd and CraftEx, we guide learners and organizations to move beyond theory — to learn by doing, reflect with intention, and grow through experience. Our process draws from experiential learning, human-centered design, and catalytic insight to shape individuals who are confident, capable, and ready for the future of work.

Our Philosophy

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Catalyse Growth

We don’t deliver solutions. We catalyze growth.

Future Ready

We don’t train for jobs. We prepare for the future.

Bold Experiences

We don’t tick boxes. We craft bold experiences.

Our Services

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CraftEd, a signature initiative of The Craft Catalyst, helps East African students access world-class education in Malaysia and prepare for success in the global job market.

Our approach is personal, transparent, and boutique — built on genuine conversations in our welcoming, home-based Nairobi office. We guide each student and family with care, ensuring every decision leads to opportunity and growth.

Through our partnership with Winning Magnitude in Malaysia — which has supported over 500 students across Africa — we make every transition seamless, from application to arrival and beyond.

Key services:

Personalised education and career advisory
University applications and visa support
Accommodation and student welfare coordination
Cultural orientation and pre-departure briefings
Access to CraftEx (Exclusive Virtual Work Experience)
Ongoing mentorship and alumni support

Years of experience

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CraftEx, developed by The Craft Catalyst, is a virtual work experience platform that connects African students to real-world projects, mentors, and career exposure across industries and borders.

We work through universities to embed experiential learning into academic programs, and our assignments are endorsed by corporates and SMEs, ensuring that every project reflects real industry needs and standards.

CraftEx equips students with the skills, confidence, and global perspective to thrive in today’s dynamic world of work — transforming learning from theory into practice.

What We Offer:

Virtual work experiences with assignments designed by corporates and SMEs
Craft-specific projects (e.g., accounting, data analysis, HR)
Guided reflection & career journals
Work experience analytics and skill dashboards
Certification and career portfolio development

Team's Experience

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